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What can marketers learn from Jonny Wilkinson?

What we can all learn from JonnyWhat we can learn from Jonny

Jonny Wilkinson, former England Rugby international and Toulon captain, will play his last game of rugby this weekend. I’ll be joining the many rugby fans, across the UK and the South of France who’ll be watching how the final chapter of his playing career unfolds.


Love him or loathe him, Jonny redefined what world-class performance looked like in international rugby.

Much has been written about his obsessive perfectionism, lengthy practice sessions and steadfast refusal to embrace the limelight.

But the level of respect (and love) for Jonny goes well beyond his ice-cool goal kicking and pressure-cooker game winning performances.… Click here to read on

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